Apple's online store is now down ahead of today's World Wide Developers Conference (WWDC) keynote at 10 a.m. Pacific Time. This annual event is one of the most highly anticipated gatherings of the year for Apple fans worldwide. WWDC offers developers, tech enthusiasts, and consumers alike the chance to see what Apple has been working on for the past year and what's next for their devices and software.

This year's conference promises to be particularly exciting, with rumors swirling about a possible reveal of Apple's long-awaited augmented reality and virtual reality headset. If true, this would be a major milestone in the company's journey into augmented and virtual reality, potentially paving the way for a whole new category of devices and experiences.

Of course, no WWDC would be complete without updates to Apple's existing hardware and software. Developers and consumers can expect to see announcements regarding iOS 15, macOS 12, watchOS 8, and tvOS 15, among others. These updates will likely include new features, improved performance, and bug fixes.

In addition, we can expect to see updates to Apple's popular apps, such as Safari, Mail, and iMessage, as well as potential updates to the company's hardware, including the